This post. originally appeared on the American Express OPEN Forum. , where Mashable regularly contributes articles about leveraging social media and technology in small business. It’s becoming clearer and clearer that social media can be an incredible tool for everything from enterprise research. to customer service. And as many companies are finding out, social media can help improve your bottom line. too. However, there is a flip side, especially for employees sitting in front of computers at their desks or cubicles: it can also become a distraction. For some entrepreneurs, it’s tough to see how interrupting coding sessions with tweets or browsing the Facebook News Feed can be productive to business. The reality of the situation though is that social media is just like any other tool: it can make a major impact in the right situations, and it can do harm as a time sink. Therefore, your goal should not be to discard social media, but to figure out how to make it a powerful tool,
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