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Filed under: Options. Barnes & Noble ( BKS. ) is in the direct path of one of the largest, highest momentum and most successful retailers in history: Amazon.com. ( AMZN. ) Whether it's price, convenience or almost any other metric, Amazon is crushing its competition and aggressively taking market share. The consumer today is very price sensitive and Amazon is one of the largest discount retailers. on earth, with an incredible assortment of offerings. Barnes & Noble is neither a price or category leader. And to make this already difficult situation for the retailer worse, Amazon's Kindle is continually being upgraded and becoming steadily more popular. Continue reading Thanksgiving Trade #2: Barnes & Noble (BKS) Thanksgiving Trade #2: Barnes & Noble (BKS) originally appeared on BloggingStocks. on Sat, 28 Nov 2009 13:00:00 EST. Please see our terms for use of feeds. . Permalink.  |  Email this.  |  Comments.

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